1970s Coke ad. "Its the real thing"

Its The Real Thign Coke. “It’s the real thing.” CocaCola Ads (196974) Fonts In Use But the song itself proved enormously popular, sung by schoolchildren around the globe, when it was reworked as I'd Like to Teach the. Creativity: Innovative Messaging: "It's the Real Thing" was a groundbreaking slogan that deftly captured the essence of Coca-Cola's brand identity

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When consumers think of Coke, it should be about the flavor and taste of the beverage.. The campaign's code name was "Buy the World," the budget for this commercial alone was nearly $1.3 million in 2013 dollars, and through it Coke might have a shot at more than just glass.

It's the real thing, Coke

Images from lousy commercials from Spain, compiled along with a few shots from Brazil, scored with the English version of the jingle and the instrumental mid. "It's the Real Thing" by Coca-Cola: An Iconic Advertising Triumph But the song itself proved enormously popular, sung by schoolchildren around the globe, when it was reworked as I'd Like to Teach the.

The history of CocaCola's It's the Real Thing slogan Creative Review. Coca-Cola's "It's the Real Thing" campaign of the 1970s extended beyond its famous hilltop commercial Coke."Coca-Cola commercial featuring bicycle riders and a lesser-known "Real Thing" song

Lot Vintage 1969 CocaCola "It's the Real Thing" Metal Advertising Sign. At a time when competitors like Pepsi were gaining traction, Coca-Cola positioned itself as the original and authentic cola Creativity: Innovative Messaging: "It's the Real Thing" was a groundbreaking slogan that deftly captured the essence of Coca-Cola's brand identity